Our mission is to help you navigate the evolving world of entertainment. Whether you’re adapting to shifting media consumption, looking to engage new digital audiences, or exploring emerging platforms, we provide the insights and strategies to connect meaningfully with today’s viewers. At Playwell, we use our deep expertise to shape strategy, build impactful partnerships, and decode industry shifts — helping you stay ahead in an ever-changing cultural landscape.
Playwell specialises in strategic insights, creative guidance, and expert advisory, empowering you to navigate the dynamic entertainment industry landscape effectively and authentically.
Looking to foster understanding? We can decode online culture, advocate for strategic integration, and apply valuable learnings from emerging audiences to generate engagement for your brand.
Whether you need a corporate host on behalf of your brand, the training to confidently represent yourself in media, or advice on how to reach new audiences, we can deliver your message.
A veteran of the film, television and games industries, Elle Osili-Wood has been called an “industry go-to” by BAFTA, and “one of the most influential women in games” by Google, as well as named a BAFTA Breakthrough for her work in television. Elle’s leading expertise in interactive entertainment, and emerging audiences, has seen her invited to speak to the UK Parliament and Oxford University, as well as provide cultural consultancy for some of the world’s most valuable brands, including Adidas, McDonald’s, and the BBC. In addition, her on-screen career has cemented her reputation as a leading voice in entertainment, fronting a wide range of cultural content for ITV, the BBC, Netflix, and more.